How firms can use click tracking technology to improve its operations management?
Assistant Professor (Lecturer)
Dr. Huang is an Assistant Professor in the Department of Management Science and Innovation at UCL. He joined UCL in 2011 after obtaining his Ph.D. in Operations Management from the Kellogg School of Management at Northwestern University, USA. He also holds a M.S. degree in Industrial & Systems Engineering from the University of Minnesota, Twin Cities, and a B.S. from University of Science and Technology of China (USTC) in his hometown, Anhui, China. He is currently on leave.
Dr Huang has broad research interests in operations and marketing interfaces, the role of consumer bounded rationality in operations and marketing, and quantitative marketing and economics. His research articles have been published in top academic journals in his field, such as Marketing Science, Production and Operations Management, Manufacturing & Service Operations Management, and Naval Research Logistics. He frequently serves as a reviewer for all the leading journals in his field: Marketing Science, Manufacturing & Service Operations Management, Production and Operations Management, Management Science, Operations Research, Naval Research Logistics, European Journal of Operational Research, among other journals. He is a regular speaker in the recent major research conferences in Operations Management and Management Sciences.
Huang, T., Allon, G., & Bassamboo, A. (n.d.). Bounded Rationality in Service Systems. Manufacturing and Service Operations Management.
Huang, T., & Van Mieghem, J. A. (n.d.). Clickstream Data and Inventory Management: Model and Empirical Analysis. Production and Operations Management.
Benjaafar, S., ElHafsi, M., & Huang, T. (n.d.). Optimal control of a production-inventory system with both backorders and lost sales. Naval Research Logistics, 57 (3).
Huang, T., & Yu, Y. (n.d.). Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling. Marketing Science.
Huang, T., & Chen, Y. J. (n.d.). Service systems with experience-based anecdotal reasoning consumers. Production and Operations Management.
Huang, T., & Van Mieghem, J. (n.d.). The promise of strategic customer behavior: On the value of click tracking. Production and Operations Management. doi:10.1111/j.1937-5956.2012.01386.x