UCL School of Management

James Berry

Lecturer (assistant professor)
Director - The UCL MBA
Phone number
(0)20 3108 6020
(internal 56020)
Office location
Level 50, 1 Canada Square
Rm N53


James Berry is an Assistant Professor (Lecturer) at the UCL School of Management. Before joining UCL, he obtained his PhD in Organizational Behavior from the University of North Carolina at Chapel Hill.


Jim brings a diverse background to his research and teaching. Previous experience founding a software company, starting a consultancy group, leading technology R&D efforts, and writing anti-terrorism textbooks, allows Jim to ground theoretical discussions with an applied perspective. This previous work also helps in attempting to address meaningful questions with his research. Jim extends his work using extensive engagement with entrepreneurs and companies around growth and innovation issues.

Jim is a member of the Academy of Management (AoM), the Society of Industrial and Organizational Psychology (SIOP), the Society for Judgment and Decision Making (SJDM), the American Psychological Association (APA) and the Association for Psychological Science (APS).


Jim’s area of expertise is broadly based around the topics of creativity and innovation.

Questions about how ideas are generated, evaluated, selected and ultimately implemented are central to his research interests. He works with companies in the field as well as participants in the lab to advance our understanding of the creative process and how it applies in organizations.  His research has been published in the Academy of Management Journal and Organizational Research Methods. 


Research projects

Motivation and Creativity

This project is about explorations of why and how people are motivated to be creative at work.

Improving the quality of management research

This project is focused on improving the quality of management research by strengthening the link between theories and empirical data.