UCL Management Science and Innovation

Chia-Jung Tsay

Assistant Professor (Lecturer)
Phone number
(0)20 6793 2978
(internal 32978)
Office location
Engineering Front Building


Chia-Jung Tsay is an Assistant Professor in the Department of Management Science and Innovation. Her research examines the psychological processes that influence decision making and interpersonal perception in performance contexts. She investigates the role of expertise and nonconscious biases in professional selection and advancement. 

Tsay graduated Phi Beta Kappa with an A.B. in Psychology and an A.M. in History of Science from Harvard University. In other professional experience, as a classical pianist, Tsay has performed at venues including Carnegie Hall, Lincoln Center, and the U.S. Embassy. She holds degrees from the Juilliard School and the Peabody Conservatory of the Johns Hopkins University, where she later served as faculty. Tsay received a Ph.D. in Organizational Behavior and Psychology with a secondary Ph.D. field in Music from Harvard University. 


Tsay’s work has been published in academic journals such as the Proceedings of the National Academy of Sciences, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes,and Emotion Review, and volumes such as the Academy of Management Annals, the SIOP Frontier series, and the Frontiers in Social Psychology series. Tsay’s primary stream of research examines the dominance of visual information in judgment about performance. Her research has been featured in media outlets including ABC, APA Monitor, Ars Technica, the Atlantic, Australian, BBC, Boston Globe, CBC, Economist, Daily Mail, Der Spiegel, Der Standard, Die Presse, Die Welt, Die Zeit, Discover Magazine, El País, FGramophone, Haaretz, Harvard Gazette, Huffington Post, International Business Times, Le Figaro, Le Monde, Le Soir, Le Temps, Los Angeles Times, Nature, NBC, NPR, Psychology Today, Radio France, Salon, Scientific American, Slate, Strad, Telegraph, Times, and Wired.

Research projects

Perception and judgment of performance

The role of expertise and nonconscious biases in judgments of performance.

The psychology of negotiations and public policy

Cognitive and affective barriers to creating value in negotiations and public policy.
Selected publications
Tsay, C. -. J. (2014). The vision heuristic: Judging music ensembles by sight alone. Organizational Behavior and Human Decision Processes, 124 (1), 24-33. doi:10.1016/j.obhdp.2013.10.003 [link]
Tsay, C. -. J. (2013). Sight over sound in the judgment of music performance. Proceedings of the National Academy of Sciences, 110 (36), 14580-14585. doi:10.1073/pnas.1221454110 [link]
Milkman, K. L., Mazza, M. C., Shu, L. L., Tsay, C. -. J., & Bazerman, M. H. (2012). Policy bundling to overcome loss aversion: A method for improving legislative outcomes. Organizational Behavior and Human Decision Processes, 117 (1), 158-167. doi:10.1016/j.obhdp.2011.07.001 [link]
Tsay, C. -. J., Shu, L. L., & Bazerman, M. H. (2011). Naivete and Cynicism in Negotiations and Other Competitive Contexts. ACADEMY OF MANAGEMENT ANNALS, 5, 495-518. doi:10.1080/19416520.2011.587283 [link]
Tsay, C. -. J., & Banaji, M. R. (2011). Naturals and strivers: Preferences and beliefs about sources of achievement. Journal of Experimental Social Psychology, 47 (2), 460-465. doi:10.1016/j.jesp.2010.12.010 [link]