Prescriptive models accompanied by stylized insights to aid operations of high-growth entrepreneurial firms.
Onesun Steve Yoo
Assistant Professor (Lecturer)
Dr. Onesun Steve Yoo is an Assistant Professor (Lecturer) in the Department of Management Science and Innovation. Steve received his PhD from the UCLA Anderson School of Management in 2010. He also has an MS in Electrical Engineering from the UCLA (2005). He received his BS in Electrical Engineering and Computer Science and BA in Applied Mathematics from UC Berkeley in 2003.
Dr. Yoo’s research examines the operations of entrepreneurial firms and aims to prescribe novel managerial insights to aid their growth. To achieve my goal, I often employ mathematical model using stochastic dynamic programming, Bayesian learning, and game theory to study entrepreneur’s operational and tactical decisions, including
- How should you allocate your time in process improvement efforts to accelerate growth?
- When should you hire your first employee? How can you retain the good employees?
- How should you allocate your limited sales capacity to take advantage of customer learning?
- How should you learn and “pivot” during the product development process?
Yoo, O. S., Huang, & Arifoglu. (n.d.). Optimal Learning and Development for Entrepreneurial Product Launch.
Yoo, O., & Kwon, H. (n.d.). Employee Retention Strategy in Entrepreneurial Firms under Uncertainty in Employee Capability.
Yoo, O., Corbett, C., & Roels, G. (n.d.). The Time-Money Tradeoff for Entrepreneurs: When to Hire the First Employee?.
Yoo, O., Corbett, C., & Roels, G. (n.d.). Optimal Time Allocation Policy for Entrepreneurial Process Improvement.
Yoo, O. (n.d.). A Time-Management Framework for Entrepreneurial Process Improvement (Abstracts of Winners of 2009 MSOM Society Student Paper Competition). Manufacturing and Service Operations Management, 12 (1), 184-187.
YOO, O., & CARO, F. (n.d.). Indexability of bandit problems with response delays. Probability in the Engineering and Informational Sciences, 24 (3). doi:10.1017/S0269964810000021
Yoo, O. S., Gokpinar, & Huang. (n.d.). Optimal Sales Effort Allocation Strategy for an Entrepreneur: The Role of Customer Learning Externality and Incumbent Reaction.
Yoo, O. S., Yoo, & Sarin. (n.d.). Role of Predisposition and Information on Consumer Choice and Equilibrium Market Price.