UCL School of Management

Research project

Helping Creative Teams


In a qualitative study in a major design firm, we explored two questions: (a) How does help-giving and -receiving unfold over the course of a creative project? and (b) When is such assistance perceived as helpful versus unhelpful? In a second empirical study, we found that designers sought help mostly based on how accessible they found the helper and how much they trusted the giver, rather than on how competent they believed that person to be. 


This reserach is highly relevant to managers seeking to promote collective creativity and to teams seeking help for their trickiest problems. 

Last updated Wednesday, 27 January 2016


Research groups

Organisations & Innovation

Research areas

Social psychology of organizations

Research topics

Collaboration; Creative industries; Creativity; Group creativity; Group dynamics; Group processes; Leadership; Temporal perspectives