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UCL School of Management
Bilal Gokpinar
Professor
Head (Marketing and Analytics)
Email
b.gokpinar@ucl.ac.uk
Phone number
(0)20 3108 6029
(internal 56029)
Office location
Level 38, 1 Canada Square
Rm NW5
Download CV
[PDF]
PhD supervisor to:
Yiyao Zhou
Deepanshi Bhardwaj
Tomás Momesso
Sara Mohammadi
Research projects
Coordination in complex product development
How product architecture, organizational communication, and globalization influence product development performance.
Entrepreneurial operations management
Develop stylized insights/practical frameworks to aid operations of high-growth entrepreneurial firms.
Managing the product innovation and sales process
The role of customers and competitors in optimizing product innovation and sales efforts.
Innovative Online Platforms
This collection of projects focus on the operational aspects of online platforms.
Selected publications
Kaushik, N., & Gokpinar, B. (2022).
Sequential Innovation in Mobile App Development
.
Manufacturing and Service Operations Management
. doi:10.1287/msom.2022.1154
[link]
Cornelius, P. B., Gokpinar, B., & Sting, F. J. (2021).
How Temporary Assignments Boost Innovation
.
MIT Sloan Management Review
.
Cornelius, P. B., & Gokpinar, B. (2020).
The Role of Customer Investor Involvement in Crowdfunding Success
.
Management Science, 66 (1)
, 452-472. doi:10.1287/mnsc.2018.3211
[link]
Cornelius, P., Gokpinar, B., & Sting, F. (2020).
Sparking Manufacturing Innovation: How Temporary Interplant Assignments Affect Employee Idea Values
.
Management Science, 0
. doi:10.1287/mnsc.2020.3673
[link]
Huang, Y., Gokpinar, B., Tang, C. S., & Yoo, O. S. (2018).
Selling Innovative Products in the Presence of Externalities
.
PRODUCTION AND OPERATIONS MANAGEMENT, 27 (7)
, 1236-1250. doi:10.1111/poms.12864
[link]
Huang, Y., Yoo, O. S., & Gokpinar, B. (2018).
Time Allocation in Entrepreneurial Selling: Impact of Consumer Peer Learning and Incumbent Reaction
.
IEEE Transactions on Engineering Management, 65 (4)
, 590-603. doi:10.1109/tem.2017.2733227
[link]
Selcuk, C., & Gokpinar, B. (2018).
Fixed vs. Flexible Pricing in a Competitive Market
.
MANAGEMENT SCIENCE, 64 (12)
, 5584-5598. doi:10.1287/mnsc.2017.2922
[link]
Avgerinos, E., & Gokpinar, B. (2018).
Task Variety in Professional Service Work: When It Helps and When It Hurts
.
PRODUCTION AND OPERATIONS MANAGEMENT, 27 (7)
, 1368-1389. doi:10.1111/poms.12874
[link]
Avgerinos, E., & Gokpinar, B. (2017).
Team Familiarity and Productivity in Cardiac Surgery Operations: The Effect of Dispersion, Bottlenecks, and Task Complexity
.
Manufacturing & Service Operations Management, 19 (1)
, 19-35. doi:10.1287/msom.2016.0597
[link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2013).
In‐House Globalization: The Role of Globally Distributed Design and Product Architecture on Product Development Performance
.
Production and Operations Management, 22 (6)
, 1509-1523. doi:10.1111/poms.12079
[link]
Gokpinar, B., Hopp, W. J., & Iravani, S. M. R. (2010).
The Impact of Misalignment of Organization Structure and Product Architecture on Quality in Complex Product Development
.
Management Science, 56 (3)
, 464-484.
Link to the publication’s UCL Discovery page